PERCEPTA™: NATURAL PLANT-BASED MEMORY SUPPORT

The ingredients in Percepta and their background

PERCEPTA™ MEMORY SUPPORT

Purity & Simplicity:

Percepta™ Ingredients

Patented PTI-00703® cat’s claw from the Amazon rain forest. Oolong MemorTea™ from the mountains of China. We go to the ends of the earth for brain health so you don’t have to. Percepta™ is made from a natural plant-based blend that’s unlike anything else in the world of memory support. Our PTI-00703® extract is from cat’s claw (Uncaria tomentosa) that grows in the Peruvian rain forest. MemorTea (Camellia sinensis) derived from oolong tea is sourced from the Guan Yin mountains in China.  

Patented PTI-00703® cat’s claw from the Amazon rain forest. Oolong MemorTea™ from the mountains of China. We go to the ends of the earth for brain health so you don’t have to. Percepta™ is made from a natural plant-based blend that’s unlike anything else in the world of memory support. Our PTI-00703® extract is from cat’s claw (Uncaria tomentosa) that grows in the Peruvian rain forest. MemorTea (Camellia sinensis) derived from oolong tea is sourced from the Guan Yin mountains in China.  

The cat’s claw bark in Percepta™ hails from Peru, home to the Machu Picchu mountain range. 

Cat’s claw is named for its distinctive claw-like thorns, which project from the base of its leaves.

PTI-00703® Cat’s claw:  “PTI-00703® cat’s claw” is a proprietary aqueous extract obtained from the Peruvian rain forest woody vine (also known as Uncaria tomentosa or Una de gato). This slow-growing woody vine is indigenous to the Amazon rain forest and other tropical areas of South and Central America.

Cat’s Claw, the source for our PTI-00703®

It is referred to as cat’s claw due to its distinctive claw-like thorns, which project from the base of its leaves. The plant, Uncaria tomentosa can take up to 20 years to reach maturity and can grow 100 feet in length as it attaches and wraps around itself and the native trees.  Both the bark and the roots of this vine have been used historically by the Aquerana, Ashaninka, Cashibo, Conibo and Shipibo tribes of Peru as a medicinal plant1. Cat’s claw is a member of the plant family Rubiaceae, genus Uncaria that consists of at least 34 different species found in the tropical forests of Southeast Asia, Africa, Central and South America. The two South American species are Uncaria guanensis, a lower altitude shrub, and Uncaria tomentosa, a higher altitude woody vine found particularly in Peru1.

It is the inner bark that is harvested of the plant and used for as PTI-00703® cat’s claw, which regrows and therefore does not pillage the rain forest. Uncaria tomentosa is believed to contain beneficial phytochemicals including oxindole alkaloids2-4, quinovic acid glycosides5, flavonoids6-7, triterpines8, and the plant sterols beta-sitosterol, stigmasterol, and campesterol8. Uncaria tomentosa also has anti-oxidant properties, a desired characteristic optimal for combating free radicals1.

The cat’s claw in Percepta® is harvested in a way that allows the plants to continue to grow and thrive.

In the past, cat’s claw was sold in the Peruvian market place as bark bundles to make a tea that was found to have anti-inflammatory properties due to the presence of oxindole alkaloids2-3. However, the main ingredients in the proprietary PTI-00703® cat’s claw extract found by the Snow research team was found not to be due to the alkaloid fraction, but to another potent ingredient discovered by the Snow research team identified to be the main component responsible for potent “plaque and tangle” dissolving activity4.

PTI-00703® cat’s claw contains the most robust “plaque and tangle” reducing activity that has ever been seen before.

The Snow research teams have now discovered the presence of specific polyphenols that contribute to the robust “plaque and tangle” inhibitory activity that will soon be published and shared with the rest of the world9. The secret sauce behind PTI-00703® cat’s claw is that at least 10 different sources (companies) that produce cat’s claw bark extract via different modes of extracted, have been tested for direct activity in reducing brain “plaques” and “tangles”. PTI-00703® cat’s claw is the secret source from a distinct producer of cat’s claw that contains the most robust “plaque and tangle” reducing activity that has ever been seen before.

The tea fermenting process, an important production stage in the process of creating Percepta’s MemorTea™ ingredient. 

MemorTea (a specific oolong tea extract): In the late 1990’s and early 2000’s different polyphenols were identified from a variety of sources that were thought to be important for normal brain aging and memory loss. These included polyphenols found in green tea (including: epicatechin, EGCG [epigallocatechin gallate]; epigallocatechin and epicatechin gallate10-14; curcumin [Indian spice]15-18; resveratrol [found in red wine]19-21; and polyphenols [found in grape seed extract]22-23). The tea plant is known as Camellia sinensis and is a species of the evergreen shrub or small tree whose leaves and leaf buds are used to produce tea. It is of the genus Camellia of flowering plants in the family Theaceca.

In the late 2000’s, the Snow research team tested a variety of different teas and their polyphenol content to target brain “plaques and tangles.”

Camellia sinensis and its subspecies, Camellia sinensis var. assamica, are two major varieties grown today24.  White tea, yellow tea, green tea, oolong tea, pu-erh tea, and black tea are all harvested from one or the other, but are processed differently to attain varying levels of oxidation and polyphenol substance within.

Percepta Tea Plantations under sky during sunset

The Chinese plant Camellia sinensis  is a small leafed bush with multiple stems that reach a height of 3 meters. It is native to southeast China. The first tea plant to be discovered, recorded and used to produce tea 3,000 years ago; it yields the most popular teas24.

In the late 2000’s, the Snow research team tested a variety of different teas and their polyphenol content to target brain “plaques and tangles”. This including the testing in green tea (unfermented or unoxidized); oolong tea (partially fermented or oxidized) and black tea (fully oxidized and fermented). They discovered that a specific oolong tea (referred to as MemorTea) contained the most robust “plaque and tangle” reducing activity. By this time, they had tested the activity of oolong tea extract from at least 10 different sources. The proprietary source of MemorTea was found to produce the most robust “plaque and tangle” reducing activity from anything found.

MemorTea is produced and harvested from the Guan Yin mountains in China. Like other oolong teas, it is rich in anti-oxidants, vital vitamins and minerals such as calcium, manganese, copper, carotin, selenium, and potassium, as well as vitamin A, B, C, E and K. It also contains folic acid, niacinamide and other detoxifying alkaloids. It is developed in partially fermented processing, which provides the tea extract with numerous polyphenolic compounds and adds even more valuable health benefits. MemorTeaalso contains caffeine (only ~50 mg per serving of 2 capsules whereas a cup of coffee ranges from 100-200mg of caffeine), theophylline, theobromine and L-Theanine.

PTI-00703® Cat’s Claw vs. Cat’s Claw in Other Brain Health Supplement Products

How and where cat’s claw (Uncaria tomentosa) is isolated is most important to understanding its efficacy for brain health, memory, cognition, focus and its ability to reduce brain “plaques and tangles”. No one in the world has studied this concept more than Dr. Alan Snow, when he first made these discoveries in the early 1990’s.

The real actual cause of memory loss is due to the accumulation of brain “plaques and tangles” as you age, starting in your 20’s25

PTI-00703® cat’s claw: PTI-00703® cat’s claw, a specifically isolated and concentrated form of cat’s claw discovered by Snow’s world-class research teams, possesses the most robust activity for reducing/inhibiting brain “plaques & tangles” associated with normal brain aging. By reducing brain “plaque” load in the brain of humans, it has been show to markedly slow down or even halt the rate of memory decline in memory-impaired people. Dr. Snow and his research teams have studied this specific and proprietary form of cat’s claw (Uncaria tomentosa), leading to over 50 issued patents. Perceptais the only nootropic containing PTI-00703® cat’s claw which is much different than other forms of cat’s claw (discussed below). The source of cat’s claw is fundamental and is the “secret sauce” of Percepta. Over 10 different commercial preparations of cat’s claw were directly analyzed for their ability to inhibit/reduce “plaques and/or tangles”. The source of PTI-00703® was critical to identify the potent effects observed in inhibiting and reducing “plaques and tangles.” Over 50 patents were issued pertaining to this amazing technology.

Some companies suggest that loss or alterations in DNA in your brain is related to memory loss as you age. However, the real actual cause of memory loss is due to the accumulation of brain “plaques and tangles” as you age, starting in your 20’s25.

Only PTI-00703® cat’s claw (one of the two major ingredients in Percepta™) has been specifically identified, verified and tested for its role (and the specific phenolic components involved) in reducing and inhibiting brain “plaques and tangles” in the normal aging brain26. In fact the Snow research teams who helped discover and invent Percepta™ have now demonstrated that specific hydroxyl rich groups (and not carboxyl or methyl groups as suggested by other cat’s claw containing products) on aromatic rings in specific newly discovered cat’s claw components are responsible for the “plaque & tangle” reducing activity, and marked improvements in short-term memory and spatial acquisition in “plaque-producing” animal models26. In fact, the specific phenolic components of cat’s claw responsible for the potent “plaque & tangle” in PTI-00703® cat’s claw have now been deciphered by the Snow research team. The chemistry involved and the mechanism of action is very distinct and not observed (to the same extent) with other cat’s claw products.

Other Cat’s Claw Products

No other brain health or memory support product in the world-wide marketplace contains patented PTI-00703® cat’s claw or MemorTea™, which are both exclusively produced and sold by Cognitive Clarity Inc. (Edmonds, WA, USA)  in Percepta.

Why only Two Ingredients in Percepta™?

The Snow research teams made a startling discovery with regards to the combination of different dietary ingredients and their relationship to effecting brain “plaques and tangles.” The common notion in the nutraceutical marketplace is that adding “more ingredients” in a variety of brain health products will lead to a “synergistic” or “additive” affect. For example, many of the brain health nutraceutical products in the market place today contain 5, 10, 15 and sometimes more than 20 ingredients that are believed to effect different parts of the brain, and improve memory, focus, concentration and/or cognition.

Percepta with only two ingredients markedly inhibits and reduces “plaques and tangles” in a number of in vitro and animal model studies.

The Snow research teams found that this belief is not scientifically true. In fact, it was discovered by the Snow Research labs that by adding more nutraceutical ingredients, together, actually caused certain nutraceutical ingredients that were effective alone—to be “ineffective” when placed in combination with other nutraceutical ingredients. What was happening in “combination nutraceutical ingredients” for the brain—is that there was “an elimination effect”—whereby adding more ingredients actually caused certain “other” ingredients in the combinations, “to be inhibited” and “stop working.”

Another problem with most multi-ingredient nutraceuticals for brain health, is that adding more ingredients in very small quantities (50mg or less), does nothing to the combination, since much of these “small quantity” ingredients will be absorbed, never cross the blood-brain-barrier, and actually never reach the brain and have an effect.

Percepta with only two ingredients markedly inhibits and reduces “plaques and tangles” in a number of in vitro and animal model studies. The science behind the product shows that the major PTI-00703® cat’s claw ingredient discovered by the Snow research teams, gets into the brain within two minutes after being in the blood (see Research Studies). In addition, having only two ingredients that are synergistic and affect the target (i.e. brain “plaques and tangles”) is mainly due to 4 important and scientific validated points.

1) There is a remarkable synergistic effect by having the specific combination of PTI-00703® cat’s claw and MemorTea—which on their own can inhibit and reduce “plaques and tangles” as well.

2) The Snow research teams have tested and identified the best source of cat’s claw and oolong tea extract—which have been (each and in combination) specifically studied to target brain “plaques and tangles” and improve memory as you normally age. The secret source of each of the two major ingredients in Percepta™ have been identified, and Cognitive Clarity Inc. (the producers of Percepta) hold the exclusive rights with each of these companies to produce PTI-00703® cat’s claw and MemorTea™, exclusive for the Percepta™ final product.

3) The two ingredients are maximized in a daily serving of two capsules (total of 750mg) to have a maximum effect on reducing brain “plaques and tangles”, and cause memory enhancement in the normal aging brain.

4) No other brain nutraceutical in the world contains PTI-00703® cat’s claw and MemorTea that have been backed by over 15 years of science and over 50 issued patents.

References:

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*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to treat, diagnose, cure or prevent any disease.